Last updated: August 31, 2025

Noa Eden operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (hereinafter: "the Services"). Noa Eden's store operates through Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise interact with us. In case of any conflict between our Terms of Service and this Privacy Policy, this document shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

The Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another individual. Personal information does not include information that has been collected anonymously or de-identified, so that it does not identify and cannot reasonably be linked to you. Depending on how you interact with the Services, your place of residence, and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences derived therefrom:

• Contact Information includes your name, address, billing address, shipping address, telephone number, and email address.
• Financial Information includes credit/debit card numbers and financial accounts, payment method details, financial account details, transaction details, payment methods, payment authorization, and additional payment details.
• Account Information includes username, password, security questions, preferences, and settings.
• Transaction Information includes items you view, add to cart, wishlist, or purchase, return, exchange, or cancel, as well as your transaction history.
• Communications with Us includes information you provide when contacting us, for example, when submitting a customer support inquiry.
• Device Information includes information about your device, browser, or network connection, IP address, and other unique identifiers.
• Usage Information includes information regarding your interaction with the Services, including how and when you use or navigate them.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when using our products or services or visiting our websites, and through cookies and similar technologies;
• From our service providers when we engage them to operate certain technology and when they collect or process personal information on our behalf;
• From business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Providing, Customizing, and Improving the Services. We will use your personal information to provide you with the Services, including to fulfill our agreement with you, process payments, fulfill orders, remember your preferences and items of interest, send account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and manage an account, arrange shipping, assist with returns and exchanges, allow you to post reviews, and create a personalized shopping experience for you, such as recommending related products. This use may include customizing and improving the Services.
• Marketing and Advertising. We will use your personal information for marketing and promotional purposes, such as sending marketing, promotional, and advertising messages via email, text messages, or mail, and displaying online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
• Security and Fraud Prevention. We will use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or act against potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your access details secure. We strongly recommend that you do not share your username, password, or other access details with anyone.
• Communicating with You. We will use your personal information to provide customer support, respond to your inquiries, provide you with effective service, and maintain our business relationship with you.
• Legal Reasons. We will use your personal information to comply with legal requirements or respond to valid legal process, including inquiries from law enforcement or governmental agencies, to investigate or participate in a discovery process, in potential or actual legal disputes or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who provide services on our behalf (for example: IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners for the purpose of providing marketing and advertising services to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across various merchants and websites. Our business and marketing partners will use your information in accordance with their privacy notices. Depending on your place of residence, you may have the right to instruct us not to share information about you for the purpose of displaying targeted advertisements based on your online activity across various merchants and websites.
• When you instruct, request, or consent to us disclosing certain information to third parties, such as for shipping products to you or through the use of social network widgets or third-party logins.
• With our affiliated companies or within our corporate group.
• In connection with a corporate transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including responding to subpoenas, search warrants, etc.), to enforce applicable terms of service or policies, and to protect the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you enter into the Services will be transferred to and shared with Shopify and with third parties who may be located in countries other than your country of residence, in order to provide and improve the Services for you. In addition, for the protection, growth, and improvement of our business, we use advanced Shopify features that integrate data and information from your interactions with our store, with other merchants, and with Shopify. In these cases, Shopify is responsible for processing your personal information, including responding to your requests to exercise rights regarding the use of personal information for these purposes. For more information about how Shopify uses your personal information and the rights you may have, you can review Shopify's Consumer Privacy Policy. Depending on your place of residence, you may be able to exercise certain rights regarding your personal information here: Shopify Privacy Portal link.

Third-Party Websites and Links

The Services may contain links to other websites or online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of these websites, including the accuracy, completeness, or reliability of the information contained therein. Information you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or those platforms without restriction on our use or by a third party. Our inclusion of such links does not in itself constitute an endorsement of the content on those platforms or of their owners and operators, unless otherwise stated in the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children who have not reached the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as these terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Data Retention

Please remember that security measures are not perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to transmit sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as the need to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on your place of residence, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may refuse a request as permitted by law.

• Right to Access/Know. You may have the right to request access to the personal information we hold about you.
• Right to Deletion. You may have the right to request that we delete personal information we hold about you.
• Right to Rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Data Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to exceptions.
• Managing Communication Preferences. We may send you promotional emails, and you can choose to stop receiving them at any time using the unsubscribe option in our messages. If you choose to unsubscribe, we may still send non-promotional messages, such as messages about your account or orders.

You can exercise any of your rights in the designated place in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal information and the rights you may have, including rights regarding data processed by Shopify, you can visit https://privacy.shopify.com/en.

You will not be discriminated against for exercising your rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. Depending on applicable law, you may authorize a legal representative to submit requests on your behalf. Before we accept a request from a representative, we will require proof of their authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframe specified by law.

Complaints

If you have any complaints about how your personal information is processed, please contact us using the contact details provided below. Depending on your place of residence, you may have the right to appeal our decision by contacting us as specified below, or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the UK, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses (SCCs), or equivalent agreements issued by the competent UK authority, as appropriate, unless the transfer is to a country recognized as having an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated version on this website, update the "Last updated" date, and provide notice as required by law.

Contact Us

For questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you can email us at info@libi-wear.com